Brighton based artist & illustrator Sally Elford’s new site is now live at sallyelford.co.uk.

We took out the background colour and added a bit more breathing space to the layout, and while we kept the main grid structure of the old version it’s less ‘boxed-in’ than before. It’s always best to keep things simple on a portfolio site like this because it’s all about focusing on the artwork. The monotone images in the the header are a nice touch though, and they nicely separate the 4 main areas of the site.

A feature worth mentioning is the javascript powered image zoom in the prints section. Activated by moving the mouse over the image, this eliminates the need to show several detail shots of the same image.

The main focus of the new site is the shop. The payment gateway here is Paypal, but the shopping cart and checkout process remains on the site, taking the user to paypal to make the payment, then straight back to a success page.

Visit the site here